The methodology is based on the ‘windscreen phenomenon’, a term given to the observation that people tend to find fewer insects squashed on the windscreens of their cars compared to several decades ago. We want to repeat this survey every year to build up a better understanding of insect populations. The survey uses an innovative insect sampling method conducted by members of the public to assess the difference in insect abundance over a number of years. Insects are also a good indicator for measuring the success of our conservation work at landscape-scale. Thanks to all the citizen scientists who took part in 2025, we can now share the shocking results discovered thanks to Bugs Matter. The 2025 Bugs Matter findings, which are published in a report released by Kent Wildlife Trust and Buglife, show that the number of flying insects sampled on vehicle number plates across the UK has fallen by a staggering 59% in just 5 years. Analysis of records from more than 25,000 journeys shows an alarming annual average decline in bug splats of 19%, since the survey began in 2021. These findings are consistent with research which has widely reported declining trends in insect populations globally.