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In Reverse The Odds, you help the Odds – colorful creatures whose world is falling into decline. By completing mini puzzle games and upgrading their land, you can restore the Odds back to their lively selves. But it’s not just the Odds you’re helping. We've incorporated the analysis tumour image analysis into the game. So as you play, you're helping to analyse important data for a huge bladder cancer study. You’re analysing in the same way researchers do, but because there are a lot more of you, we can get through data much more quickly, freeing up more of our researchers valuable time and unveiling clues about cancer sooner. As seen in Chapter 10 of Citizen Science by Caren Cooper.