The Michigan Herp Atlas began in 2004 with the goal of collecting observations of Michigan's amphibians and reptiles (herpetofauna) to better document their distribution and population changes. The data is to be used to best manage and conserve these important indicator species. The Herp Atlas project continues to grow in partners and collaborators demonstrating the effectiveness of this public-private partnership in helping conserve Michigan's herpetofauna. Contributing observations is now easier than ever with an updated online system and recently developed smart phone app.